Privacy Policy
Last updated: 11 August 2026
Alder & Hearth is a UK-based interiors, garden and lifestyle editorial website dedicated to considered design and beautiful living. We are committed to protecting your privacy and being transparent about how we handle your personal data. This policy explains what information we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR). We collect personal details that you provide directly, such as your name and email address when you fill in our contact forms or sign up for our newsletter. Additionally, we automatically collect technical and usage data, including your IP address and browsing behaviour, to help us understand how you interact with our content.
Our Purpose and Legal Basis
We use your information under specific lawful bases to provide a seamless experience. This includes responding to your enquiries, sending you marketing materials where you have provided consent, and operating, securing and improving our website. We also process data for analytics and to measure the performance of our affiliate partnerships. Alder & Hearth is hosted on the Wix.com platform, which provides us with the tools to manage our site and process your data securely. We also work with trusted service providers, such as affiliate networks including Awin. When you click on or buy products through our retail links, we may receive a commission, and these networks may process data to facilitate these transactions.
Cookies, Rights and Security
We use cookies and similar technologies to enhance your experience; non-essential cookies are only deployed once you have given your consent. We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Under UK GDPR, you have the right to access, correct, delete, or restrict the processing of your data, as well as rights to data portability and to object to processing. You also have the right to lodge a complaint with the ICO. Please note that our site is not intended for children under 16, and we are not responsible for the privacy practices of external websites linked from our pages. We may update this policy periodically. For any privacy-related enquiries, please reach out via our Contact us page.